As one of the prominent Roanoke, Virginia Vending Companies, we recognize our responsibility to support the health and wellness priorities of our community’s diverse workforce. From healthcare professionals at Carilion Roanoke Memorial Hospital to manufacturing workers throughout the Franklin Road corridor and rail employees at Norfolk Southern, Roanoke’s essential workers deserve convenient access to nutritious snacking options. Our healthy vending program delivers fresh, organic snacks exclusively, ensuring that busy shifts in medical facilities, transportation hubs, and industrial zones don’t mean compromising on nutrition. FitPick® is a distinguished vending and self-pay market program designed to assist employers and consumers in selecting products that adhere to established nutrition standards. Its straightforward guidelines provide clear criteria for calories, fat, sugar, and sodium, making it an ideal choice for both employers and consumers.
Our membership in NAMA, the leading professional organization for vending companies, enables us to provide our customers with the nationally acclaimed “Fit Pick” healthy vending machine program. Particularly valuable for Roanoke’s healthcare campuses, corporate offices in Tanglewood, and blue-collar workplaces across South Roanoke and the Williamson Road corridor, this initiative showcases a selection of snacks, beverages, and foods that conform to rigorous standards on calories, fat, sugar, and sodium, helping employees and visitors make healthier choices throughout their workday.
Whether you’re outfitting a break room at Carilion Roanoke Memorial Hospital, a Norfolk Southern logistics facility, or a manufacturing plant across the Williamson Road corridor, VendVue’s healthy vending machines with FitPick® branding deliver immediate credibility.
FitPick® uses bold, eye-catching stickers to identify approved snacks within each vending machine slot, making nutritional choices instantly visible to Roanoke’s healthcare workers, shift employees, and blue-collar professionals who value quick, informed decisions during their workday. More detailed clings and stickers provide comprehensive information about FitPick™ nutritional standards, helping employees at medical campuses and transportation hubs understand exactly what they’re consuming.
FitPick® distinguishes between two nutritional frameworks. The widely adopted 35-10-35 standard caps calories from fat at 35%, saturated fat at 10%, and product weight from sugar at 35%—criteria that resonate with Roanoke’s health-conscious workforce and the wellness priorities of major employers like Virginia Tech Carilion. Additionally, FitPick® certifies items meeting The Alliance for a Healthier Generation’s Competitive Foods Guidelines, appealing to organizations committed to supporting their teams’ wellbeing.
FitPick®’s consistent labeling system is recognized across communities, counties, and states nationwide, meaning your vending machines in Downtown Roanoke, Grandin Village, or the Crystal Spring area maintain the same trusted branding and standards your employees have come to expect.
Our goal is to deliver clear, actionable nutritional information right at the point of sale, empowering Roanoke’s diverse workforce—from healthcare professionals to manufacturing teams—to make healthier choices grounded in transparent, evidence-based guidelines.
FitPick® transforms healthy snacking across Roanoke’s diverse workforce by clearly identifying “better for you” options, with nearly 700 tasty FitPick® approved products available through strategically placed vending machines. Whether serving healthcare professionals at Carilion Roanoke Memorial Hospital, manufacturing teams across the region’s advanced production facilities, or rail workers at Norfolk Southern’s operations, this program removes guesswork from nutritious choices and streamlines selection for Roanoke’s mix of shift workers and office employees. From the medical campuses of Virginia Tech Carilion to the bustling Williamson Road corridor and working-class neighborhoods throughout South Roanoke, FitPick® makes it easy for our community’s healthcare, logistics, and industrial workforce to access genuinely better snacking options during their workday.
The FitPick® program recognizes the importance of functional foods,
acknowledging that snacks are often equivalent to meals.
VendVue is revolutionizing workplace vending across Roanoke by dedicating ourselves to comprehensively understanding our clients’ wellness goals and needs, particularly in sectors like healthcare and advanced manufacturing where employee nutrition directly impacts productivity and safety. While traditional vending machines offer up to 45 diverse products, including popular “pleasure foods” like candy bars, chips, and soft drinks, Roanoke’s robust medical and logistics workforce—from Carilion Roanoke Memorial Hospital staff managing demanding shifts to Norfolk Southern employees and Virginia Tech Carilion researchers—increasingly demands healthier vending options that support sustained energy and focus. This shift towards health consciousness among consumers and organizations has inspired us to offer tailored solutions that resonate with Roanoke’s blue-collar heritage and professional communities alike. We’re delighted to collaborate with our clients throughout Roanoke—from downtown medical campuses to the Plantation Road corridor’s manufacturing hubs and Williamson Road’s active workforce districts—through the personalized FitPick® program, catering to their wellness requirements with a variety of healthy alternatives.